7/3/2023 0 Comments Hedonic motivation![]() ![]() Hedonism comes from the Greek word hedone, which means pleasure (Harper, n.d.a). We can broadly define eudaimonic wellbeing as a function or orientation toward “growth, authenticity, meaning and excellence” (Huta & Waterman 2014, p. There is no universal agreement on the precise meanings of the terms eudaimonic and hedonic wellbeing. 2 Scales & Questionnaires to Measure Wellbeing.3 Activities for Your Coaching Sessions.Psychology Theories Behind the Concepts.10 Real-Life (and a Few Fictional) Examples.What Are Eudaimonic & Hedonic Wellbeing?.These science-based exercises explore fundamental aspects of positive psychology, including strengths, values, and self-compassion, and will give you the tools to enhance the wellbeing of your clients, students, or employees. Let’s explore their research and see their verdict on how to reach happiness.īefore you continue, we thought you might like to download our three Positive Psychology Exercises for free. Yet many other philosophers, too, as well as a growing cohort of modern happiness researchers, have engaged with the question of what is worth pursuing in life - and why. The philosopher Aristotle (2009) explored eudemonia in the 4th century BCE in his Nicomachean Ethics. More specifically, they analyzed the distinction between eudaimonic versus hedonistic wellbeing. Many researchers have returned to the wisdom of the ancient Greeks to illuminate the nature and core ingredients of a good life. There has been a dramatic rise in research on what constitutes a “good life” and how we can achieve it. You are not alone when grappling with this question. That begs the question: What is a life well lived? Although the research is ideal for developing countries that are exploring technological benefits, it is equally important for developed countries for a wider customer reach.Have you ever toyed with the idea of writing your own obituary?Īs you are now, young or old, would you say you enjoyed a life well lived? Implications of the study extend to government policies and economic transformation strategies of the country, while from a theoretical perspective, it contributes towards the better understanding of TPB and TAM. This tendency must be fully exploited by online marketers to not only improve the overall online shopping experience but also to employ user-friendly technology. This implies that online shopping is viewed as an entertaining and fun activity by Malaysian shoppers. A survey analysis from 150 respondents in Malaysia revealed that hedonic motivation is the key attribute that drives consumer satisfaction directly as well as through the mediating role of attitude and perception. We developed a theoretical framework that is informed by the theory of planned behaviour (TPB) and the technology acceptance model (TAM) where customer satisfaction is primarily driven by their attitude and perception, which in turn are driven by risk, utilitarian motivation, as well as hedonic motivation. ![]() Abstract : This study examines the antecedents that influence consumer satisfaction towards online shopping in Malaysia. ![]()
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